GLOSSIER X GEORGIA O’KEEFFE
Ad Campaign

The initial design objective was to design a cohesive 3-part advertising campaign for a product while incorporating the product into artwork by a well-known painter and to then expand on this campaign.

GLOSSIER X GEORGIA O’KEEFFE MOODBOARD

PROCESS & OUTCOME

This project reimagines Glossier’s Balm Dotcom through a visual dialogue with Georgia O’Keeffe’s artwork. Drawing from a personal connection to the brand and inspired by a visit to the O’Keeffe exhibit at The San Diego Museum of Art, I developed a campaign that blends product and art through color, texture, and form.

Each ad pairs a balm flavor with an O’Keeffe painting, using custom color palettes to unify the two. I applied an oil paint filter to integrate the product seamlessly into the artwork and used masking techniques to create playful, squeezed balm forms. Minimal layouts with intentional white space and color blocks highlight each “flavor,” maintaining Glossier’s clean, modern aesthetic.

The result is a cohesive series that celebrates Glossier’s ethos of effortless, natural beauty—mirroring the organic shapes and vibrant energy of O’Keeffe’s work.

    • Brand Strategy

    • Editorial Design

    • Presentation Design

    • Brand Messaging

    • Art Direction

    • Merch Design

    • Photoshop

    • Indesign

LOGO ELEMENTS

Glossier has both a wordmark and a logo that is used in all of their marketing. They can be used together on larger packaging or separately on smaller items. This collaboration also includes Georgia O’Keeffe’s signature to add a human touch in addition to her featured artwork.

AD CAMPAIGN POSTERS

The three-part magazine campaign ads were created to boost brand visibility and engage Glossier’s audience. This approach leverages the longevity of print media to keep your message prominent. With striking visuals and creative designs, this campaign captures attention and fosters memorable experiences, vital for lasting consumer relationships.

Rose Balm Dotcom x Georgia O’Keeffe, Pink Tulip, 1926

Coconut Balm Dotcom x Georgia O’Keeffe, Two Pink Shells, 1937

Lavender Balm Dotcom x Georgia O’Keeffe, Pink Shell, 1931

BILLBOARD APPLICATIONS

Here, the magazine spreads have been adapted to for billboard applications, which offer several benefits for branding, including increased visibility, broad reach, and consistent exposure to a captive audience.

PACKAGING

Aligning the product packaging of Balm Dotcom and O’Keeffe’s artwork with the campaign’s theme reinforces a strong, cohesive aesthetic. This thoughtful integration of O’Keeffe’s iconic paintings elevates the perceived value of the product, making it feel more intentional and artful. Overall, it strengthens the collaboration’s impact and invites consumers into a memorable, immersive brand experience.

GLOSSIER X GEORGIA O’KEEFFE Balm Dotcom Packaging

Merch | Tote Bags

Merchandise like tote bags would expand the Glossier x Georgia O’Keeffe collaboration into a lifestyle experience. With cohesive design, they become functional collectibles, enhancing brand visibility and allowing fans to engage tangibly with the campaign, strengthening emotional connections and impact.

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MMCA Branding